The article explores the issues of using modern marketing tools to increase the export potential of an enterprise. The specifics and capabilities of the introduction of marketing technologies in the development of foreign economic activity are studied. Also listed are priorities for increasing export capacity through marketing tools.
This article analyzes the effectiveness of retail business projects in commercial banks. It is shown that the role of banks in the development of retail business, innovations in the provision of financial services and the use of modern technologies are of great importance. Methods of assessing the economic efficiency of projects, risk management and the role of banking strategies in meeting customer needs are discussed.
This article provides a comprehensive analysis of Qatar's foreign policy, examining its evolution, regional alliances, economic strategies, global participation, challenges, and conflicts. Since gaining independence in 1971, Qatar has transitioned from a cautious stance to an active participant in regional and international affairs. It maintains complex relationships with neighboring states and regional powers while participating in regional organizations such as the Gulf Cooperation Council and the Arab League. Qatar's efforts to diversify its foreign economy and investments shape its foreign policy decisions and influence its diplomatic relations and partnerships. The country actively collaborates with major global powers, utilizing its economic resources and diplomatic networks to engage in international development and humanitarian initiatives. Despite challenges and conflicts, including regional competition and support claims, Qatar's foreign policy remains significant in shaping regional and global dynamics, contributing to peace, stability, and development on the world stage.