Ушбу мақолада Ўзбекистонда спорт маркетинги ва менежменти соҳасининг ҳозирги ҳолати таҳлил қилинган, мавжуд муаммолар аниқланган ва ривожлантиришга оид аниқ таклифлар берилган. Жаҳон тажрибаси асосида маҳаллий шарт-шароитларга мос келувчи моделлар таклиф этилган.

This article explores the transformative role of Virtual Reality (VR) in modern marketing strategies, focusing on how immersive experiences are reshaping customer engagement and brand interaction. By analyzing global trends and recent case studies from companies and organizations like IKEA, Nike, and Samsung, the paper highlights VR's potential to elevate customer satisfaction, drive emotional connection, and generate measurable business outcomes. It also considers technological, psychological, and infrastructural challenges while providing actionable insights for marketers aiming to adopt VR as part of their digital strategy.

Pneumonia is a significant cause of morbidity and mortality in children with congenital hydrocephalus, posing unique challenges in diagnosis and treatment. This study aims to explore the specific features of pneumonia progression in children born with hydrocephalus, focusing on the interplay between neurological impairments and respiratory vulnerability. Hydrocephalus, a condition characterized by the abnormal accumulation of cerebrospinal fluid in the brain, can lead to various neurological deficits, which in turn increase the susceptibility to respiratory infections, including pneumonia. The study employs a retrospective analysis of clinical data from pediatric patients diagnosed with hydrocephalus who were also treated for pneumonia. Data were collected on the clinical presentation, diagnostic methods, treatment protocols, and outcomes of pneumonia in these patients. Key findings revealed that children with hydrocephalus often present with atypical pneumonia symptoms, including lethargy, irritability, and feeding difficulties, which complicates early diagnosis. Furthermore, respiratory defense mechanisms in these children are compromised due to poor neuromuscular control and swallowing dysfunction, leading to an increased risk of aspiration pneumonia.

Small biopsies are of great importance in pathological diagnostics, as they allow for the early detection of many diseases and the determination of treatment strategies. However, morphological errors that occur during the evaluation of these samples can lead to incorrect diagnosis and a negative impact on the patient's health. The article analyzes the main morphological errors that occur during the study of small biopsies, their causes and clinical consequences. It also highlights the importance of improving the biopsy technique, proper sample preparation, and the use of modern diagnostic methods (immunohistochemistry, molecular diagnostics) to prevent errors. The study also shows the possibilities of reducing diagnostic errors by improving the professional skills of pathologists and strengthening quality control.

Ушбу мақолада спорт маркетинги ва менежменти соҳасининг ҳозирги ҳолати, мавжуд муаммолар аниқланган ва ривожлантиришга оид аниқ таклифлар берилган. Жаҳон тажрибаси асосида спорт клублари ва федерациялари ўз брендларини шакллантириш, аудитория билан самарали мулоқот қилиш ва рақобатбардош тижорат стратегиясини ишлаб чиқиш таклиф этилган.