TIJORAT BANKLARIDA MARKETINGNI RIVOJLANTIRISH

Ushbu maqolada zamonaviy bank tizimining ajralmas tarkibiy qismi bo‘lgan marketing faoliyatining mohiyati, ahamiyati va rivojlanish yo‘nalishlari keng qamrovda o‘rganilgan. Bank sektorida yuzaga kelayotgan keskin raqobat sharoitida tijorat banklarining barqaror faoliyat yuritishi, mijozlar sonini ko‘paytirish, ularning sodiqligini ta’minlash va moliyaviy xizmatlar sifatini oshirishda marketingning tutgan o‘rni beqiyosdir. Ayniqsa, raqamli texnologiyalar jadal rivojlanayotgan bugungi davrda an’anaviy marketing yondashuvlari bilan bir qatorda innovatsion va raqamli marketing vositalarining joriy etilishi tijorat banklari uchun strategik zaruratga aylanmoqda. Maqolada bank marketingining asosiy yo‘nalishlari – bozorni segmentatsiyalash, mijozlar bilan aloqalarni boshqarish, reklama va PR faoliyatini tashkil qilish, narx va xizmat siyosatini shakllantirish hamda raqamli platformalarda xizmat ko‘rsatish tizimlari tahlil qilingan. Shuningdek, bank marketingida uchrayotgan dolzarb muammolar, jumladan, marketing strategiyalarining yetarlicha ishlab chiqilmagani, mijozlar ehtiyojlarini chuqur o‘rganish tizimining sustligi, raqamli marketing vositalarining cheklangan qo‘llanilishi singari holatlar batafsil ko‘rib chiqilgan. Xorijiy davlatlar tajribasi asosida ilgari surilgan taklif va tavsiyalar esa O‘zbekiston tijorat banklari marketing siyosatini takomillashtirishda muhim amaliy asos bo‘lib xizmat qiladi.


07.05.2025 Volume Issue View more Download
BOSHLANG‘ICH SINFLARDA MUSIQA TA’LIMINING AHAMIYATI VA O‘QUVCHILARNING MA’NAVIY RIVOJLANISHIGA TA’SIRI

Musiqa ta’limi boshlang‘ich sinf o‘quvchilarining rivojlanishiga katta ta’sir ko‘rsatadi. Ushbu maqolada musiqa ta’limining bolalar rivojlanishiga, ayniqsa ularning kognitiv, hissiy, ijodiy va ijtimoiy ko‘nikmalariga qanday ta’sir qilishi haqida batafsil so‘z yuritiladi. Musiqa o‘qitishning nafaqat musiqiy bilimlarni, balki o‘quvchilarning dunyoqarashini shakllantirishda, estetik rivojlanishida, intellektual va hissiy intellektlarini yaxshilashda qanday ahamiyatga ega ekani tahlil etiladi. Maqolada musiqa ta’limining pedagogik usullaridan foydalanish hamda uning ta’sirini yanada kuchaytirish yo‘llari haqida so‘z boradi.


07.05.2025 Volume Issue View more Download
THE IMPACT OF NEUROPSYCHOLOGICAL REHABILITATION ON POSTOPERATIVE COGNITIVE IMPAIRMENTS

Following surgical operations for brain tumors, patients often experience cognitive impairments such as decreased memory, attention, reasoning, and problem-solving abilities. These issues are more prevalent in tumors located in the frontal, temporal, and parietal regions (Taphoorn & Klein, 2004). During rehabilitation, neuropsychological interventions play a key role in restoring cognitive functions. In this study, the initial and final cognitive status of 20 patients was assessed using the MMSE and MoCA tests. An 8-week individualized cognitive training program was implemented, which included Attention Process Training (APT), memory exercises, and problem-solving tasks (Cicerone et al., 2011). As a result, 60% of the patients showed improvements in memory and attention scores, with an average increase of 18% in the overall cognitive index. These outcomes are attributed to the correct selection of training strategies and active patient participation. Computer-based neuropsychological platforms (e.g., CogniFit, BrainHQ) enhanced training effectiveness (Gehring et al., 2009). Additionally, group sessions and family psychoeducational meetings were conducted to boost motivation and maintain emotional stability. This approach improved patients’ engagement with the intervention and had a positive impact on outcomes.


07.05.2025 Volume Issue View more Download
НОВАЦИИ И ИННОВАЦИИ — НЕОТЪЕМЛЕМАЯ ЧАСТЬ СОВРЕМЕННЫХ НАУЧНЫХ ИССЛЕДОВАНИЙ В РАЗВИТИИ ЗДОРОВЬЕСБЕРЕГАЮЩЕЙ КОМПЕТЕНТНОСТИ У ДЕТЕЙ СТАРШЕГО ДОШКОЛЬНОГО ВОЗРАСТА

Статья посвящена актуальной проблеме формирования здоровьесберегающей компетентности у детей старшего дошкольного возраста. Рассматриваются новации и инновации как элементы в модернизации образовательного процесса. Подчёркивается роль педагога как исследователя и проводника нововведений в образовательной среде.


07.05.2025 Volume Issue View more Download
СПОРТ ТАШКИЛОТЛАРИ, ТАДБИРЛАР ВА РЕСУРСЛАРНИ САМАРАЛИ БОШҚАРИШ ТИЗИМИ.

Ушбу мақолада Жахонда спорт маркетинги ва менежменти соҳасининг ҳозирги ҳолати, мавжуд муаммолар аниқланган ва ривожлантиришга оид аниқ таклифлар берилган. Жаҳон тажрибаси асосида маҳаллий шарт-шароитларга мос келувчи моделлар таклиф этилган.


05.05.2025 Volume Issue View more Download
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