This article provides information on the concept of service industries and the digital economy, as well as effective features of the development of the service industry in the context of the digital economy. Including the use of the latest digital technologies in the implementation of this process.
This study aims to study the morphological, syntactic and grammatical features of ethnographies in English and Uzbek folklore. Ethnographisms, that is, words and phrases that reflect the ethnographic characteristics of the people, help to understand the traditions and customs of both cultures. The research analyzes the structure, use and grammatical features of ethnographies.