This article talks about the peculiarities of using stylistic figures in the language of works of T. Matmuratov. The phenomena of inversion, gradation, ellipse, as well as rhetorical question, polysyndeton, alliteration, assonance are analyzed on the basis of examples.
This article analyzes the effectiveness of retail business projects in commercial banks. It is shown that the role of banks in the development of retail business, innovations in the provision of financial services and the use of modern technologies are of great importance. Methods of assessing the economic efficiency of projects, risk management and the role of banking strategies in meeting customer needs are discussed.