HISTORY OF THE AQ ASTONA BABA MAUSEUM PILGRIMAGE

This article describes the shrine of Ak-astana Baba in Uzun District, Surkhandarya Region, its appearance, and its role in people's lives today.


14.01.2025 Volume Issue View more Download
SUSTAINABLE DEVELOPMENT AND CORPORATE SOCIAL RESPONSIBILITY IN GLOBAL COMPANIES: INTEGRATION AND MANAGEMENT

This article analyzes the integration and management of sustainable development and corporate social responsibility (CSR) principles in global companies. The economic, social and ecological aspects of sustainable development and the essence and importance of KIM are highlighted. The best practices of global companies, the difficulties that arise during the implementation of KIM principles and strategies for their effective management are considered. The article gives examples of successful experiences of companies such as Unilever, Tesla and IKEA in implementing the principles of sustainable development. In the conclusion, there are recommendations for sustainable development and integration of KIM. This work provides a broad overview of strategic approaches to sustainable development for global companies.


14.01.2025 Volume Issue View more Download
SHARQ VA G'ARB ADABIYOTLARIDA AYOL OBRAZI: TAQQOSIY TAHLIL

Ushbu maqolada Sharq va G‘arb adabiyotlarida ayol obrazining o‘ziga xos talqinlari taqqosiy tahlil qilinadi. Sharq adabiyotida ayol ko‘pincha go‘zallik, sadoqat va ma’naviyat timsoli sifatida idealizatsiya qilingan bo‘lsa, G‘arb adabiyotida u murakkab va individualistik qiyofada tasvirlanadi. Alisher Navoiyning "Layli va Majnun", Shekspirning "Hamlet" va "Romeo va Juletta" asarlaridagi ayol obrazlari madaniy va ijtimoiy o‘ziga xosliklarni aks ettiradi. Maqolada bu obrazlarning o‘xshash va farqli jihatlari, shuningdek, ular orqali jamiyatning gender munosabatlari yoritiladi.


11.01.2025 Volume Issue View more Download
THE ROLE OF MOBILE COMMUNICATION COMPANIES IN THE TOURIST PROCESS (THE EXAMPLE OF BUKHARA OASIS)

Due to the fact that the economic potential of the Bukhara oasis is closely related to the field of tourism, conducting research on the prospects of tourism development is considered one of the urgent tasks facing science. To expand the flow of foreign tourists, creating maximum comfort for them is an important task for organizations related to tourism infrastructure. One of such tasks is to provide high-quality mobile communication service for tourists visiting our country during their travels.


11.01.2025 Volume Issue View more Download
ANIMALS AS SYMBOLS IN ENGLISH AND RUSSIAN PROVERBS: A SEMANTIC ANALYSIS

This article focuses on the analysis of the use of animals as symbols in English and Russian proverbs. It explores the semantic peculiarities of these symbols and their role within cultural and linguistic contexts. Both similar and divergent approaches to the use of animals in the two languages are examined, with an emphasis on the role of these symbols in conveying life lessons and moral norms. The analysis includes examples that illustrate the differences and similarities in the perception of animals in the cultures of English and Russian-speaking peoples.


11.01.2025 Volume Issue View more Download
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