Mazkur maqolada globallashuv va raqamlashuv jarayonlari tadbirkorlik faoliyatiga kuchli ta’sir ko‘rsatishi, ayniqsa, raqamli marketing imkoniyatlari orqali mahsulot va xizmatlarni jahon bozoriga olib chiqish omillari ko’rib chiqilgan. Raqamli texnologiyalar vositasida tadbirkorlar mijozlar bilan yaqin aloqada bo‘lishi, tadbirkorlik faoliyati samaradorligini oshirishda qanchalik muhim ekanligi tahlil qilingan. Bu maqolada Amerika Qo‘shma Shtatlari, Germaniya, Yaponiya, Rossiya va O‘zbekiston, Qozog‘iston, Qirg‘iziston, Tojikiston hamda Turkmanistonda tadbirkorlikda raqamli marketingdan foydalanishning innovatsion yondashuvlari va yo‘nalishlari tahlil qilingan.

In recent decades, the prevalence of allergic respiratory diseases, such as asthma and allergic rhinitis, in children has been rising at an alarming rate. One of the key contributors to this trend is climate change, which has altered environmental conditions, exacerbating the frequency and intensity of allergens such as pollen, mold, and air pollutants. This paper examines the dynamics of the increasing incidence of allergic respiratory diseases in children under the conditions of climate change. It explores the key environmental factors-such as rising temperatures, longer pollen seasons, and worsening air quality-that contribute to this growing health concern. The paper also delves into the vulnerability of children, whose developing immune and respiratory systems make them more susceptible to environmental stressors. In addition, it emphasizes the importance of preventive measures, including environmental regulation, early detection, allergen avoidance strategies, and public health policies aimed at reducing exposure to harmful environmental factors.

This article explores the transformative role of Virtual Reality (VR) in modern marketing strategies, focusing on how immersive experiences are reshaping customer engagement and brand interaction. By analyzing global trends and recent case studies from companies and organizations like IKEA, Nike, and Samsung, the paper highlights VR's potential to elevate customer satisfaction, drive emotional connection, and generate measurable business outcomes. It also considers technological, psychological, and infrastructural challenges while providing actionable insights for marketers aiming to adopt VR as part of their digital strategy.

Ushbu maqolada namanganlik shoir Mulla Yo‘ldoshxo‘ja Otaxo‘ja o‘g‘li Dog‘iyning lirik merosi haqida ma’lumot berilgan. Shoir she’rlarida mumtoz adabiyot an’analariga sodiqlik yaqqol ko‘zga tashlanib turadi. Buning misoli sifatida Dog‘iyning hamd va na’tlari tahlil ostiga olindi.

Yashil kimyo zamonaviy kimyoviy sintezga innovatsion yondashuvni ifodalaydi va atrof-muhitga minimal zarar yetkazuvchi texnologiyalarni ishlab chiqishga qaratilgan. Ushbu maqolada ekologik jihatdan xavfsiz sintez usullarini qo‘llash samaradorligi tahlil qilinib, atom iqtisodiyoti, hal qiluvchi (solvent) ishlatilmaydigan reaksiyalar va katalitik tizimlardan foydalanish orqali chiqindilar hosil bo‘lishining oldini olish imkoniyatlari ko‘rib chiqiladi. Biokataliz, mikroto‘lqinli nurlanish yordamida sintez va superkritik suyuqliklar kabi muqobil reaksiya usullari ekologik va iqtisodiy samaradorlik nuqtayi nazaridan baholanadi. Sanoat va ilmiy tadqiqot muhitida yashil kimyo tamoyillarini integratsiyalash natijasida energiya samaradorligi, resurslardan oqilona foydalanish va xavfli moddalarning kamayishi kabi muhim yutuqlarga erishilmoqda. Shuningdek, turli sintez yo‘llarining ekologik ta’sirini miqdoriy baholash maqsadida hayotiy sikl tahlili usullari qo‘llaniladi. Tadqiqot davomida zararli reagentlar o‘rniga barqaror muqobillar qo‘llangan muvaffaqiyatli yashil sintez strategiyalarining amaliy misollari tahlil qilinadi.