The article explores the issues of using modern marketing tools to increase the export potential of an enterprise. The specifics and capabilities of the introduction of marketing technologies in the development of foreign economic activity are studied. Also listed are priorities for increasing export capacity through marketing tools.
This article analyzes the effectiveness of retail business projects in commercial banks. It is shown that the role of banks in the development of retail business, innovations in the provision of financial services and the use of modern technologies are of great importance. Methods of assessing the economic efficiency of projects, risk management and the role of banking strategies in meeting customer needs are discussed.