This scientific work is devoted to the study of the psychological characteristics of the relationship between parents and children. The study is aimed at a deep analysis of the problem of relationships between family members. The purpose of the study is to determine the structure of the relationship between parents and children and the factors that influence their development. The study used empirical methods such as psychodiagnostics, observation, questionnaires and interviews. The results of the study highlight the composition, features of formation and dynamics of the relationship between parents and children.
The article explores the issues of using modern marketing tools to increase the export potential of an enterprise. The specifics and capabilities of the introduction of marketing technologies in the development of foreign economic activity are studied. Also listed are priorities for increasing export capacity through marketing tools.