Although sport today represents one of the multifunctional and convenient areas closely related to many aspects of life, it has now started to become an industrial product. Innovation in sports is a topic that always amazes and amazes people. Although the origins of innovation in sport are rarely of interest to sports spectators, participants or athletes, innovation in sport is of great importance to sports organizations, businesses, organizers of major events and even nations because of the great impact they have on the organization they create. In addition, innovation in sports usually refers to the implementation of a new management, process, organization, marketing approach, or the introduction of a new sports product. Innovation in sports is a phenomenon that facilitates the organization of sports organizations, profits for the business of sports and prestige for the countries that organize major events. When studying the international literature, many innovations that can be seen as innovative practices in large sports organizations are included in the organizational process. Therefore, in order to show sports innovation and its examples more clearly in this study, it has a different perspective. An attempt has been made to create product, process, service, organizational and marketing oriented innovations that can be classified as innovations in sports.

Along with the concept of sports marketing, the concept of sports industry has come forward. Sports marketing refers to the marketing of brands through sports and marketing sports for social purposes. Marketing promotion activities consist of personal selling, advertising, public relations and advertising. Public relations; It is a component of this activity aimed at creating a positive image by creating emotional connections with customers. In addition, the scope of the target audience that must be defined in public relations activities is expanding. This target audience includes not only individuals who enjoy sports services, but also various groups and fans involved in this service. In public relations, advertising expenditures are used for activities that benefit society, and unlike advertising, the goal is to generate news through positive activities that are newsworthy rather than buying media space. Sponsorship activities are part of public relations activities that help institutions fulfill their social responsibilities. Despite sponsorship investment for brands marketing through sports, sponsorship investment for social sports marketing is not preferred by brands. In fact, this area is an important channel that serves to fulfill social responsibility to achieve marketing promotion activities.

The article deals with the development of fine arts in schools, discusses various methodological techniques. These methodological techniques are widely used in schools of fine arts.

This article provides comments on the development of strategic management in the higher education system. Creating a strategic management program is considered one of the most important factors today. Various factors influence the development of management in the educational system. Strategic management creates the necessary knowledge and skills to improve the effectiveness of this education.

This article discusses the importance of didactic exercises in eliminating the shortcomings of students' written speech. And information is provided about the correct and effective use of the methods and methods used in improving their literacy.