LINGUACULTURAL INSIGHTS: HOW APHORISMS REFLECT NATIONAL IDENTITY AND CULTURAL VALUES

This article explores the intricate relationship between language and culture, focusing on the role of aphorisms as a linguistic reflection of cultural values and societal norms. Through a linguacultural analysis, the study examines how aphorisms about the “motherland” capture deeply embedded cultural beliefs about national identity, loyalty, and belonging. Drawing on a wide range of academic sources, including works by Yule, Ter-Minasova, Scollon, and others, the article discusses the ways in which language both shapes and is shaped by cultural practices. It highlights the metaphorical use of language in expressing enduring ties to one’s homeland and analyzes how these metaphors are integral to understanding collective identity. In doing so, the paper connects theories of intercultural communication, linguistic anthropology, and cultural studies to show how aphorisms function as a powerful tool for conveying the symbolic relationship between individuals and their nation. Through this analysis, the article contributes to the broader discourse on language, culture, and communication, offering insights into the ways language serves as a vehicle for cultural expression and societal cohesion.


05.05.2025 Volume Issue View more Download
XUMAY ONA TIMSOLI: TARIX, AFSONA VA MA’NAVIYAT QO‘SHILMASI

O‘zbek xalqining qadimiy tarixida ayol timsoli har doim muqaddas sanalgan. Ayniqsa, “ona” so‘zi nafaqat biologik ma’noda, balki xalqning ruhiy-ma’naviy hayotida, madaniy merosida yuksak martabaga ega bo‘lgan. Shu jumladan, “Xumay ona” timsoli xalq og‘zaki ijodi, afsona, doston va tarixiy manbalarda o‘ziga xos o‘rin egallaydi. Bu timsolning ildizlari turkiy xalqlarning qadimiy dunyoqarashiga, mifologiyasiga va ruhiy qadriyatlariga borib taqaladi. “Xumay ona” obrazi orqali xalqimizning ayolga, onaga bo‘lgan munosabati, himoya, mehr-oqibat va sabr-toqat timsoli sifatidagi qarashlarini ko‘rish mumkin. Mazkur maqolada Xumay ona timsolining kelib chiqish manbalari, u bilan bog‘liq afsona va rivoyatlar, adabiy asarlarda qanday talqin etilgani hamda u orqali xalq ma’naviyatida shakllangan qadriyatlar yoritiladi.


05.05.2025 Volume Issue View more Download
THE IMPACT OF FINTECH ON JSCB “INDUSTRIAL AND CONSTRUCTION BANK” OF UZBEKISTAN

This scientific article is devoted to the analysis of the impact of financial technologies (fintech) on banking activities using the example of one of the leading commercial banks of Uzbekistan - JSCB "Uzsanoatqurilishbank". Fintech technologies, which have been developing rapidly in recent years, are creating broad opportunities for banks to automate traditional operations, improve the quality of customer service, reduce costs, and diversify financial products. This article provides a detailed analysis of the implementation of such innovative technologies in JSCB "Uzsanoatqurilishbank" and their effectiveness. The study covers the changes in fintech projects implemented by the bank in 2018–2024, in particular - mobile banking applications, online lending systems, artificial intelligence-based recommendation modules, blockchain technologies, real-time currency conversion, and biometric authentication systems, based on statistical data. The article shows the real impact of digital transformation based on indicators such as the share of digital transactions, the growth of the number of customers, the speed and convenience of services. It also analyzes the problems encountered in the process of fintech implementation, including cybersecurity threats, technical failures, information privacy issues, and solutions developed by the bank to reduce them. Through this example, the author scientifically substantiates the profound impact of fintech technologies on banking activities not only technically, but also economically and socially. This article is of practical and theoretical importance for bank managers, financial specialists, information technology specialists and scientific researchers, and indicates the main directions of the digital transformation process of the banking system of Uzbekistan.


05.05.2025 Volume Issue View more Download
MOLIYA BOZORI TAHLILI ASOSIDA SAMARALI MOLIYAVIY QARORLAR QABUL QILISH

Moliya bozori zamonaviy iqtisodiy tizimlarda investitsiya faoliyati, risklarni boshqarish va kapital resurslarini optimal taqsimlashda muhim rol o‘ynaydi. Ushbu maqolada moliya bozori tahlili asosida samarali moliyaviy qarorlar qabul qilishning nazariy va amaliy jihatlari chuqur o‘rganilgan. Tadqiqotning asosiy maqsadi — investorlar, kompaniyalar va moliyaviy institutlar uchun moliyaviy qaror qabul qilishda moliya bozorining turli segmentlari (fond bozori, obligatsiyalar bozori, valyuta bozori, derivativlar bozori) tahlilining samaradorligini aniqlashdir. Maqolada fundamental tahlil, texnik tahlil va kvantitativ modellashtirish usullarining afzalliklari, ularning qarorlar sifatiga ta’siri tahlil qilingan. Shuningdek, so’ngi yillar oralig‘ida O‘zbekiston moliya bozorining asosiy statistik ko‘rsatkichlari tahlil etilib, fond bozorida IPOlar sonining ortishi, valyuta kursining barqarorligi va moliyaviy xizmatlar sifati bo‘yicha o‘sishlar qayd etilgan. Ushbu tahlillar asosida investorlar va boshqaruv subyektlari uchun strategik qarorlar qanday shakllanishi mumkinligi ko‘rsatib berilgan. Maqola yakunida esa raqamli texnologiyalarning (AI, Big Data, Fintech) moliyaviy tahlil vositalariga ta’siri va ularning qaror qabul qilishda kelajakdagi roli yoritilgan.


05.05.2025 Volume Issue View more Download
СПОСОБЫ РЕАЛИЗАЦИИ СИНТАКСЧЕСКИХ СВЯЗЕЙ В ПРОЗЕ БОРИСА ЛЕОНИДОВИЧА ПАСТЕРНАКА

Статья посвящена изучению комплексном подходе к исследованию синтаксиса художественной прозы поэта, в разработке и уточнении ряда ключевых понятий. В статье предложено целостное рассмотрение синтаксиса текстов художественной прозы, уточнено определение монтажного фрагмента как базовой структурной единицы прозаического текста монтажного типа, определено место таких текстов в рамках актуализирующей прозы. Понятие точки зрения в монтажной прозе трактуется как пространственно-временная перспектива.


05.05.2025 Volume Issue View more Download
Telegram ZENODO OpenAire Copernicus Cyberleninka Google Scholar Impact Factor