The article examines the economic content of mobile marketing as a new effective tool for promoting goods and services of enterprises, the peculiarity of which is the establishment of interactive contact with the target audience beyond spatial restrictions. The advantages of mobile marketing are revealed, distinguishing it favorably from other types of marketing activities, and the disadvantages are indicated. The authors pay special attention to the potential of mobile marketing in terms of stimulating the sale of goods and services, increasing brand awareness and consumer loyalty to them.

This article contains information about the names, history, and characteristics of clothes in English and Uzbek languages.

This article talks about the role and importance of game technologies in literary education, the types of games, and the technology of their use. In the course of the article, the issues of organizing literature classes based on game technologies are highlighted separately.

In this article, the various forms of Uzbek folk proverbs and the specific semantic forms of folk proverbs related to the blacksmithing profession, as well as the lexical-semantic importance of several Uzbek folk proverbs of this type, are proved with the help of these examples. In addition, the professional terms used in the lexicon of the Uzbek language are approached linguistically and linguistically.

In this article, I tried to explain the benefits of developing the tourism sector, and also to improve the economy of Uzbekistan through the development of entrepreneurship in the tourism sector, to prevent or reduce the impact of possible economic crises.