Along with the concept of sports marketing, the concept of sports industry has come forward. Sports marketing refers to the marketing of brands through sports and marketing sports for social purposes. Marketing promotion activities consist of personal selling, advertising, public relations and advertising. Public relations; It is a component of this activity aimed at creating a positive image by creating emotional connections with customers. In addition, the scope of the target audience that must be defined in public relations activities is expanding. This target audience includes not only individuals who enjoy sports services, but also various groups and fans involved in this service. In public relations, advertising expenditures are used for activities that benefit society, and unlike advertising, the goal is to generate news through positive activities that are newsworthy rather than buying media space. Sponsorship activities are part of public relations activities that help institutions fulfill their social responsibilities. Despite sponsorship investment for brands marketing through sports, sponsorship investment for social sports marketing is not preferred by brands. In fact, this area is an important channel that serves to fulfill social responsibility to achieve marketing promotion activities.

The article deals with the development of fine arts in schools, discusses various methodological techniques. These methodological techniques are widely used in schools of fine arts.

This article provides comments on the development of strategic management in the higher education system. Creating a strategic management program is considered one of the most important factors today. Various factors influence the development of management in the educational system. Strategic management creates the necessary knowledge and skills to improve the effectiveness of this education.

This article discusses the importance of didactic exercises in eliminating the shortcomings of students' written speech. And information is provided about the correct and effective use of the methods and methods used in improving their literacy.

This article discusses the importance and value of both interactive methods in educational settings. It explores the benefits of CLT instruction and examines different approaches and strategies and effective sides for teaching. The author presents arguments supporting the inclusion of methods instruction in curricula and highlights the impact of both methods on skills, and overall academic success. Additionally, the article acknowledges potential challenges and offers suggestions for overcoming them. Overall, it advocates for the significance of meaning-focused language instruction that refers to an approach in language teaching and learning that prioritizes the communication of meaning over the explicit focus on isolated language forms such as grammar and vocabulary and form-focused language instruction that refers to an approach in language teaching and learning that emphasizes the explicit focus on linguistic forms such as grammar, vocabulary, pronunciation, and syntax. and emphasizes its role in fostering language development and enhancing learning outcomes.