Статья посвящена изучению комплексном подходе к исследованию синтаксиса художественной прозы поэта, в разработке и уточнении ряда ключевых понятий. В статье предложено целостное рассмотрение синтаксиса текстов художественной прозы, уточнено определение монтажного фрагмента как базовой структурной единицы прозаического текста монтажного типа, определено место таких текстов в рамках актуализирующей прозы. Понятие точки зрения в монтажной прозе трактуется как пространственно-временная перспектива.

This article explores the transformative role of Virtual Reality (VR) in modern marketing strategies, focusing on how immersive experiences are reshaping customer engagement and brand interaction. By analyzing global trends and recent case studies from companies and organizations like IKEA, Nike, and Samsung, the paper highlights VR's potential to elevate customer satisfaction, drive emotional connection, and generate measurable business outcomes. It also considers technological, psychological, and infrastructural challenges while providing actionable insights for marketers aiming to adopt VR as part of their digital strategy.

Ушбу мақолада Ўзбекистонда спорт маркетинги ва менежменти соҳасининг ҳозирги ҳолати таҳлил қилинган, мавжуд муаммолар аниқланган ва ривожлантиришга оид аниқ таклифлар берилган. Жаҳон тажрибаси асосида маҳаллий шарт-шароитларга мос келувчи моделлар таклиф этилган.

Ушбу мақолада спорт маркетинги ва менежменти соҳасининг ҳозирги ҳолати, мавжуд муаммолар аниқланган ва ривожлантиришга оид аниқ таклифлар берилган. Жаҳон тажрибаси асосида спорт клублари ва федерациялари ўз брендларини шакллантириш, аудитория билан самарали мулоқот қилиш ва рақобатбардош тижорат стратегиясини ишлаб чиқиш таклиф этилган.

In recent decades, the prevalence of allergic respiratory diseases, such as asthma and allergic rhinitis, in children has been rising at an alarming rate. One of the key contributors to this trend is climate change, which has altered environmental conditions, exacerbating the frequency and intensity of allergens such as pollen, mold, and air pollutants. This paper examines the dynamics of the increasing incidence of allergic respiratory diseases in children under the conditions of climate change. It explores the key environmental factors-such as rising temperatures, longer pollen seasons, and worsening air quality-that contribute to this growing health concern. The paper also delves into the vulnerability of children, whose developing immune and respiratory systems make them more susceptible to environmental stressors. In addition, it emphasizes the importance of preventive measures, including environmental regulation, early detection, allergen avoidance strategies, and public health policies aimed at reducing exposure to harmful environmental factors.