The article talks about the character of Malik-Jamshid in folk tales, inspired by the image of the legendary king Jamshid. Although this image in Persian and Tajik folk tales differs from the traditional Jamshid, some elements characteristic of the image have been preserved. In folklore, the hero of Jamshid appears as a minister, a magician, an ambitious and business-like hero.

Phraseological units are stable phrases that have a special lexical meaning and give speech figurativeness and expressiveness. They are an important part of the Russian language, reflecting the culture and traditions of the Russian people.

This article makes an attempt to present counternyms as a linguistic paradox and analyze them in the Russian and English languages. Examples of counternyms and their use in languages are considered. Particular attention is paid to cases where the same word can have opposite meanings in different contexts, which creates difficulties in translation.

In this article, the service sector is an important component of the national economy. It plays a significant role in the socio-economic development of the country, in particular, in meeting its needs, providing employment, raising the standard and quality of life, and forming the state budget. In addition, the service industry is multi-disciplinary and operates in various directions. The service sector is important for the country's economic growth, creating cheap jobs, providing employment and reducing poverty. According to the calculations of the International Labor Organization, a 1% increase in the service sector reduces poverty by an average of 1.5%.

This article is about the life path of Khoja Abdulkhaliq Gijduvani, the influence of the doctrine of malamatia and the Qalandar movement on the purification of Gijduvani's worldview. From the point of view of a pious, religious Muslim engaged in Sufism asceticism, in several of his small treatises, he advocated rooting and strengthening the principles of Sharia and the Sunnah of the Prophet, as well as innovations in Sufism. information is provided.