This article explores the transformative role of Virtual Reality (VR) in modern marketing strategies, focusing on how immersive experiences are reshaping customer engagement and brand interaction. By analyzing global trends and recent case studies from companies and organizations like IKEA, Nike, and Samsung, the paper highlights VR's potential to elevate customer satisfaction, drive emotional connection, and generate measurable business outcomes. It also considers technological, psychological, and infrastructural challenges while providing actionable insights for marketers aiming to adopt VR as part of their digital strategy.

In recent decades, the prevalence of allergic respiratory diseases, such as asthma and allergic rhinitis, in children has been rising at an alarming rate. One of the key contributors to this trend is climate change, which has altered environmental conditions, exacerbating the frequency and intensity of allergens such as pollen, mold, and air pollutants. This paper examines the dynamics of the increasing incidence of allergic respiratory diseases in children under the conditions of climate change. It explores the key environmental factors-such as rising temperatures, longer pollen seasons, and worsening air quality-that contribute to this growing health concern. The paper also delves into the vulnerability of children, whose developing immune and respiratory systems make them more susceptible to environmental stressors. In addition, it emphasizes the importance of preventive measures, including environmental regulation, early detection, allergen avoidance strategies, and public health policies aimed at reducing exposure to harmful environmental factors.

O‘zbek xalqining qadimiy tarixida ayol timsoli har doim muqaddas sanalgan. Ayniqsa, “ona” so‘zi nafaqat biologik ma’noda, balki xalqning ruhiy-ma’naviy hayotida, madaniy merosida yuksak martabaga ega bo‘lgan. Shu jumladan, “Xumay ona” timsoli xalq og‘zaki ijodi, afsona, doston va tarixiy manbalarda o‘ziga xos o‘rin egallaydi. Bu timsolning ildizlari turkiy xalqlarning qadimiy dunyoqarashiga, mifologiyasiga va ruhiy qadriyatlariga borib taqaladi. “Xumay ona” obrazi orqali xalqimizning ayolga, onaga bo‘lgan munosabati, himoya, mehr-oqibat va sabr-toqat timsoli sifatidagi qarashlarini ko‘rish mumkin. Mazkur maqolada Xumay ona timsolining kelib chiqish manbalari, u bilan bog‘liq afsona va rivoyatlar, adabiy asarlarda qanday talqin etilgani hamda u orqali xalq ma’naviyatida shakllangan qadriyatlar yoritiladi.

Ushbu maqolada bioparchalanuvchi polimerlarga qo‘yiladigan xalqaro standartlar, ularning asosiy tamoyillari va ekologik baholash mezonlari tahlil qilinadi. Polimer materiallarning biologik parchalanish qobiliyatini baholashda qo‘llaniladigan eng muhim standartlar – ASTM D6400, EN 13432, ISO 17088 va boshqalar yoritiladi. Maqolada, shuningdek, ushbu standartlarning global amaliyotdagi o‘rni va ularni joriy etishdagi muammolar ko‘rib chiqilgan.

Ushbu ishning dolzarbligi doimiy donorlar qonida past zichlikdagi lipoproteidlarni aniqlash va o'rganish qon aylanish tizimi va tarkibi bilan bog'liq moddalar almashinuvining buzilish yog'lar almashinuvi va xolesterin miqdorining o’zgarishi bilan bog'liq kasalliklar jumladan yurak-qon tomir tizimidagi kasalliklar: ateroskleroz, yurak ishemik kasalliklari, arterial gipertenziya, mikrosirkulyator tizim kasalliklari, periferik a’zolarda tromboz, emboliya, ishemiya kabi o'g'ir asoratlarga olib keluvchi o'zgarishlarning donor bo'lmagan insonlarga nisbatan kam uchrashini ilmiy-amaliy jihatdan yoritib berishdir. Ateroskleroz va uning asoratlari jiddiy tibbiy-ijtimoiy muammo bo'lib, bemorlar soni bo'yicha u boshqa yurak qon tomir tizimi kasalliklarga nisbatan dunyoda birinchi o'rinlardan birini egallaydi. PZL (past zichlikdagi lipoproteidlar) bilan bog'liq patologiyalar birinchi marta klinik jihatdan eng mehnatga layoqatli yoshda (30-50 yosh) namoyon bo'ladi va asorat berish tendentsiyasiga ega. So'nggi yillarda yoshlik davrida ateroskleroz va uning asoratlari bilan bog’liq yurak qon tomir kasalliklari o'sishiga nisbatan barqaror tendentsiya kuzatilmoqda.