Ushbu maqolada zamonaviy bank tizimining ajralmas tarkibiy qismi bo‘lgan marketing faoliyatining mohiyati, ahamiyati va rivojlanish yo‘nalishlari keng qamrovda o‘rganilgan. Bank sektorida yuzaga kelayotgan keskin raqobat sharoitida tijorat banklarining barqaror faoliyat yuritishi, mijozlar sonini ko‘paytirish, ularning sodiqligini ta’minlash va moliyaviy xizmatlar sifatini oshirishda marketingning tutgan o‘rni beqiyosdir. Ayniqsa, raqamli texnologiyalar jadal rivojlanayotgan bugungi davrda an’anaviy marketing yondashuvlari bilan bir qatorda innovatsion va raqamli marketing vositalarining joriy etilishi tijorat banklari uchun strategik zaruratga aylanmoqda. Maqolada bank marketingining asosiy yo‘nalishlari – bozorni segmentatsiyalash, mijozlar bilan aloqalarni boshqarish, reklama va PR faoliyatini tashkil qilish, narx va xizmat siyosatini shakllantirish hamda raqamli platformalarda xizmat ko‘rsatish tizimlari tahlil qilingan. Shuningdek, bank marketingida uchrayotgan dolzarb muammolar, jumladan, marketing strategiyalarining yetarlicha ishlab chiqilmagani, mijozlar ehtiyojlarini chuqur o‘rganish tizimining sustligi, raqamli marketing vositalarining cheklangan qo‘llanilishi singari holatlar batafsil ko‘rib chiqilgan. Xorijiy davlatlar tajribasi asosida ilgari surilgan taklif va tavsiyalar esa O‘zbekiston tijorat banklari marketing siyosatini takomillashtirishda muhim amaliy asos bo‘lib xizmat qiladi.

В данной статье рассматриваются теоретические и практические основы обучения учащихся начальной школы на основе информационно-педагогических технологий, концепция и виды педагогической технологии внедрения иннтивных технологий.

Following surgical operations for brain tumors, patients often experience cognitive impairments such as decreased memory, attention, reasoning, and problem-solving abilities. These issues are more prevalent in tumors located in the frontal, temporal, and parietal regions (Taphoorn & Klein, 2004). During rehabilitation, neuropsychological interventions play a key role in restoring cognitive functions. In this study, the initial and final cognitive status of 20 patients was assessed using the MMSE and MoCA tests. An 8-week individualized cognitive training program was implemented, which included Attention Process Training (APT), memory exercises, and problem-solving tasks (Cicerone et al., 2011). As a result, 60% of the patients showed improvements in memory and attention scores, with an average increase of 18% in the overall cognitive index. These outcomes are attributed to the correct selection of training strategies and active patient participation. Computer-based neuropsychological platforms (e.g., CogniFit, BrainHQ) enhanced training effectiveness (Gehring et al., 2009). Additionally, group sessions and family psychoeducational meetings were conducted to boost motivation and maintain emotional stability. This approach improved patients’ engagement with the intervention and had a positive impact on outcomes.

Mazkur maqolada iqlim oʻzgarishlarining global darajadagi salbiy taʼsirlari yoritilgan. Unda qutb muzliklarining erishi, ekstremal ob-havo hodisalari, biologik xilma-xillikning kamayishi va insoniyat hayotiga ta’siri haqida fikr yuritilgan. Shuningdek, iqlim muammosining siyosiy va ijtimoiy barqarorlikka ta’siri tahlil qilinib, uni hal etish yo‘llari haqida xulosa berilgan.

Ушбу мақолада Жахонда спорт маркетинги ва менежменти соҳасининг ҳозирги ҳолати, мавжуд муаммолар аниқланган ва ривожлантиришга оид аниқ таклифлар берилган. Жаҳон тажрибаси асосида маҳаллий шарт-шароитларга мос келувчи моделлар таклиф этилган.