In recent decades, the prevalence of allergic respiratory diseases, such as asthma and allergic rhinitis, in children has been rising at an alarming rate. One of the key contributors to this trend is climate change, which has altered environmental conditions, exacerbating the frequency and intensity of allergens such as pollen, mold, and air pollutants. This paper examines the dynamics of the increasing incidence of allergic respiratory diseases in children under the conditions of climate change. It explores the key environmental factors-such as rising temperatures, longer pollen seasons, and worsening air quality-that contribute to this growing health concern. The paper also delves into the vulnerability of children, whose developing immune and respiratory systems make them more susceptible to environmental stressors. In addition, it emphasizes the importance of preventive measures, including environmental regulation, early detection, allergen avoidance strategies, and public health policies aimed at reducing exposure to harmful environmental factors.

This article explores the transformative role of Virtual Reality (VR) in modern marketing strategies, focusing on how immersive experiences are reshaping customer engagement and brand interaction. By analyzing global trends and recent case studies from companies and organizations like IKEA, Nike, and Samsung, the paper highlights VR's potential to elevate customer satisfaction, drive emotional connection, and generate measurable business outcomes. It also considers technological, psychological, and infrastructural challenges while providing actionable insights for marketers aiming to adopt VR as part of their digital strategy.

Mazkur ilmiy maqolada bank faoliyatini raqamlashtirish orqali xizmatlar sifatini oshirish masalasi “O‘zsanoatqurilishbank” ATB misolida o‘rganilgan. Tadqiqot davomida bank tomonidan 2021–2024 yillar oralig‘ida joriy etilgan raqamli texnologiyalar, mobil ilovalar, internet-banking, onlayn kreditlash, chatbotlar va sun’iy intellekt asosidagi xizmatlarning samaradorligi tahlil qilindi. Statistik ko‘rsatkichlar asosida mijozlar qoniqish darajasining ortishi, xizmat ko‘rsatish tezligi va qulayligi oshgani aniqlangan. Shuningdek, maqolada xizmat sifatini yanada yaxshilash uchun zarur bo‘lgan strategik yo‘nalishlar – shaxsiylashtirilgan xizmatlar, avtomatlashtirish darajasini oshirish va kibermuhofaza choralarini kuchaytirish bo‘yicha tavsiyalar berilgan. Ushbu tadqiqot O‘zbekistonda bank raqamlashtiruvi orqali xizmatlar sifatini yaxshilashda muhim ilmiy-amaliy asos bo‘lib xizmat qiladi.

Mazkur maqolada yosh bolalarning psixologik tarbiyasi va uning inson hayotidagi ahamiyati yoritilgan. Bolaning psixik rivojlanishi, shaxs sifatida shakllanishi, atrof-muhitga moslashuvi, o‘zini anglash va boshqalar bilan munosabat o‘rnatish qobiliyati, aynan go‘daklik va erta yoshdagi tarbiya jarayoniga chambarchas bog‘liqdir. Maqolada oiladagi muhit, ota-ona va tarbiyachilarning roli, mehr-muhabbat, tushunish va emotsional qo‘llab-quvvatlash kabi psixologik omillar yoritib berilgan. Shuningdek, bolaning xarakteriga salbiy ta’sir ko‘rsatadigan omillar, masalan, befarqlik, jazolash, e’tiborsizlik kabi holatlar haqida ham so‘z yuritiladi. Muallif psixologik tarbiyaning sog‘lom jamiyat shakllanishidagi o‘rni va dolzarbligini asoslab beradi hamda amaliy tavsiyalarni taqdim etadi. Ushbu maqola o‘qituvchilar, tarbiyachilar, psixologlar hamda ota-onalar uchun foydali qo‘llanma bo‘la oladi.

Ushbu maqolada namanganlik shoir Mulla Yo‘ldoshxo‘ja Otaxo‘ja o‘g‘li Dog‘iyning lirik merosi haqida ma’lumot berilgan. Shoir she’rlarida mumtoz adabiyot an’analariga sodiqlik yaqqol ko‘zga tashlanib turadi. Buning misoli sifatida Dog‘iyning hamd va na’tlari tahlil ostiga olindi.