Abstract. This article explores how digitalization, social media, and new media have altered the role and form of traditional proverbs and sayings in these cultures. Modern technology has significantly impacted the usage and evolution of proverbs and sayings in both Russian and English We analyze how proverbs and sayings adapt to new technological realities and how this influences their perception and transformation. The study is based on an analysis of texts from social media, blogs, and forums, as well as lexicographical data.