Abstract. Translation is not only the transfer of words from one language to another but also the transmission of cultural identity. Cultural identity reflects the values, traditions, beliefs, and social norms of a particular community, and these elements are often embedded in language. Translators play an important role in preserving and representing these cultural meanings when texts move across linguistic and cultural boundaries. This article examines the relationship between translation and cultural identity, focusing on the challenges translators face when conveying culturally specific concepts. It also discusses strategies translators use to maintain the authenticity of cultural identity while making texts understandable for target audiences.