Abstract. Language is a living organism that evolves alongside technological and social advancements. This paper examines the phenomenon of neologisms—newly coined words or expressions—and their pervasive role in contemporary English mass media. The study categorizes recent neologisms based on their morphological formation processes, such as blending, compounding, and functional shift. Furthermore, it analyzes how mass media acts as a primary catalyst for the popularization of these terms. By investigating digital journals, social media platforms, and news broadcasts, the research highlights the pragmatic functions of neologisms in creating concise, engaging, and culturally relevant communication. The findings provide insights into the current trends of English lexicology and the impact of the digital age on linguistic norms.