Abstract. Reading culture has long been regarded as one of the most important foundations of intellectual, moral, and cultural development in society. Through books, individuals gain knowledge, develop critical thinking, expand their worldview, and strengthen their language and communication skills. However, in recent decades, many countries around the world have witnessed a noticeable decline in reading culture, especially among young people. This article aims to analyze the main reasons behind the decreasing interest in reading books, focusing on technological advancement, changes in lifestyle, educational challenges, and social factors. In addition, the article discusses the consequences of declining reading habits and suggests possible solutions to revive and strengthen reading culture in modern society.