Abstract. In today’s globally interconnected academic and professional landscape, English competence is invaluable asset across divorse fields, including engineering, medicine, and technology. However, students in non-linguistic specialties often prioritize their primary studies over language skills, which can lead to an undervaluation of English proficiency. This article explores methods to raise English learning awareness among these students, focusing on motivational approaches, contextual learning, and istitutional support. By offering tailored strategies, the study aims to boost engagement and proficiency in English among non-linguistic students.