Abstract. In today's educational landscape, engaging students in writing practice presents significant challenges. The integration of gamification—using game-like elements in non-game contexts—offers innovative solutions to enhance motivation and learning outcomes. This article explores how Telegram's mobile learning features can be effectively employed to foster writing skills among students. By incorporating interactive elements such as rewards, quizzes, and collaborative tasks, Telegram facilitates a dynamic learning environment that encourages active participation. The study highlights the benefits and potential challenges of this approach, demonstrating that gamification can significantly improve students' writing abilities while making the learning process enjoyable.