MODERN MARKETING-AS THE MAIN FACTOR IN INCREASING THE EXPORT POTENTIAL OF THE ENTERPRISE
19.10.2024 "Modern Science and Research" xalqaro ilmiy jurnali 1 seriyasi. Volume 3 Issue 10
Abstract. The article explores the issues of using modern marketing tools to increase the export potential of an enterprise. The specifics and capabilities of the introduction of marketing technologies in the development of foreign economic activity are studied. Also listed are priorities for increasing export capacity through marketing tools.
Keywords: foreign economic activity, export, marketing, marketing communications, marketing of foreign economic activity.
