Abstract. Individual speech style is a conceptually important concept, moral, moralizing the entire process of rhetorical training of a future teacher. The individual style of speech is of particular importance for the teacher, since, firstly, the teacher’s speech is a sample of the students’ speech, and secondly, teaching the native language and literature requires thoughtfulness and awareness. The forms include familiarizing students with the linguistic culture of society, developing a caring attitude towards language, and consciously mastering language as a means of communication.