Abstract. This article examines the essence of innovative tourism and green economy, their interaction and prospects. Innovative tourism is aimed at improving the quality of services in the tourism sector and creating new opportunities for tourists by using modern technologies and new approaches. And the green economy is an economic model based on effective use of natural resources, protection of the ecological environment and social justice. The article shows that the integration of innovative tourism and green economy is important not only for the development of the tourism sector, but also for ensuring sustainable development. The need to expand research and practical projects in these directions was emphasized.