BENEFITS OF GLOBAL MARKETING STRATEGY IN BRINGING NEW PRODUCTS TO FOREIGN MARKET

15.05.2024 "Modern Science and Research" xalqaro ilmiy jurnali 1 seriyasi. Volume 3 Issue 5

Abstract. The article describes the importance of external marketing strategies, their practical aspects, several examples and recommendations in the process of offering their goods to the world market by business entities.

Keywords: marketing, international marketing, strategies, product portfolio, differentiation.