Abstract. The article is devoted to the concept of strategic management of higher education. The work briefly analyzes the main theoretical aspects of strategic management at the university level. The author focuses on the main stages of strategy development in order to increase the effectiveness of OTM and achieve its goals at each stage. According to the results of the research, strategic management in higher education is a more effective, modern and flexible system, which allows higher education institutions to increase competitiveness, expand their potential and achieve their goals.