Abstract. Although sport today represents one of the multifunctional and convenient areas closely related to many aspects of life, it has now started to become an industrial product. Innovation in sports is a topic that always amazes and amazes people. Although the origins of innovation in sport are rarely of interest to sports spectators, participants or athletes, innovation in sport is of great importance to sports organizations, businesses, organizers of major events and even nations because of the great impact they have on the organization they create. In addition, innovation in sports usually refers to the implementation of a new management, process, organization, marketing approach, or the introduction of a new sports product. Innovation in sports is a phenomenon that facilitates the organization of sports organizations, profits for the business of sports and prestige for the countries that organize major events. When studying the international literature, many innovations that can be seen as innovative practices in large sports organizations are included in the organizational process. Therefore, in order to show sports innovation and its examples more clearly in this study, it has a different perspective. An attempt has been made to create product, process, service, organizational and marketing oriented innovations that can be classified as innovations in sports.