Abstract. Identification carried out for the purpose of examination and certification of cosmetic products is of great practical importance, so it is important to determine the identification criteria necessary for the identification of cosmetic products. Identification criteria for specific types of cosmetic products differ from each other, which is determined by the variety of goals, composition and functional features of cosmetic products of various types. As you know, the number of identification indicators should be acceptable, that is, tests should not be carried out on a whole range of quality indicators, which complicates identification, so they should be reasonably selected and at a level that allows sufficient information to be provided for an expert opinion.