Abstract. Tourism is one of the most dynamic and influential sectors of the global economy. It plays a crucial role in fostering economic development, generating employment, and promoting cultural understanding between nations. In recent decades, tourism has transformed into a global phenomenon, influenced by globalization, digital technology, and increased global mobility. The importance of tourism is especially visible in developing countries where it can act as a catalyst for economic growth, infrastructure development, and environmental awareness. This article aims to explore the various dimensions of tourism, its economic and cultural significance, and the challenges it faces in the modern world, with a specific focus on Uzbekistan.