Abstract. The article deals with the analysis of antonomasia from the perspective of cognitive stylistics, cultural linguistics and linguopragmatics. Opposing to the structural viewpoint that analyzed stylistic devices as the elements of figurative speech only, cognitive approach opened a new concept in the exploration of the later ones as the results of complex cognitive processes happening in the human brain. These processes are highly dependent on the cultural background of the creator. Along with this, antonomasia can be related to the Conceptual Blending Theory. The conclusion highlights the importance and the role of the investigation in Uzbek linguistics.