Abstract. The word of “ social media” is ,in many procedures ,a deceptive form of shorthand. The technology itself is not immanently social in the way that term might be understood . To some degree , it is a device or a moderate by which people may communicate with each other without surely being present. It is also commonly an individual medium, as transmit television or radio are one - to -one many, while the phone is an individual medium .This consumption of the word “ social media” is based on progress with some input by marketers who locate it is beneficial in and out of business areas, public marketplaces, and governmental arenas. Until now , the term stay behind most precise for the aid of discussion throughout work procedures.