Abstract. This article highlights the importance of oral hygiene for maintaining overall human health. It discusses the significant role of toothpaste in preventing dental and gum diseases and analyzes the main components of toothpaste and their functions. The paper also describes different types of toothpaste and their specific characteristics and applications. In addition, several widely used toothpastes were experimentally tested and compared to evaluate their effectiveness and properties. The results emphasize the importance of choosing an appropriate toothpaste in order to maintain proper oral hygiene.