Abstract. The article examines the importance of language skills in the modern world, their impact on personal and professional development, as well as the requirements of the modern labor market for knowledge of foreign languages. The topic of communication and cultural exchange through knowledge of foreign languages is highlighted. Next, gamification as a learning method is studied, its principles are determined and successful examples of its use in training are considered. An individual approach to language learning is also discussed in detail, including the importance of understanding individual characteristics and developing personalized curricula. Special attention is paid to gamification in language teaching, its features and advantages, including assistance in mastering complex structures, formation of motivation and improvement of memorization of material. In conclusion, the concept of language learning using gamification is highlighted and a case study on the use of gamification in teaching English to high school students is presented. The analysis of the methodology, the level of students' language skills and feedback from teachers and students allow us to conclude that this method of teaching is highly effective.