Abstract. The article provides for strategies to increase the competitiveness of enterprises of the textile industry, the effective organization of strategic behavior, their development and progress. As a result of the study of regulatory documents, statistical data on the support of textiles, the problems that exist in the field have been analyzed. As a result of the analysis carried out by the author, a number of proposals and considerations were expressed for the development of enterprises through strategies to increase competitiveness, increase the volume and quality of sales of products, and have a place in the world market.